A 1,400-acre mixed-use community in Texas, developed exclusively by
The Signorelli Company. I led the concept and execution of the full identity system, anchored by a Blossom icon symbolizing an interconnected lifestyle and the community’s five core strengths:
Family, Business, Financial, Entertainment, Personal Wellbeing.

Creative Direction featuring a redesigned logo, color palette, typography, imagery, and examples of the brand in application.